Meet Foundera

We’ve helped over 70,000 people find their perfect shade of makeup.

Did you know that more than 90% of people worldwide are wearing the wrong shade of makeup?

Beauty sites sell thousands of products, but their matching tools are ineffective and confusing. Walking into a store can be overwhelming with all of the brands you have to choose from before even selecting your foundation shade. Additionally, in-store matching is made more difficult with poor lighting and inexperienced staff, which results in bad matches and returns. This process has been especially frustrating for people of color who often face less inclusive shade variations. This results in users buying foundations that they are not happy with.

Foundera solves this problem by comparing a user’s skin to over 7,700 shades of makeup and recommending products that are most likely to match their needs.

From there, users can test out different shades using augmented reality, allowing them to test shades in real time against their skin. This has transformed the traditionally cumbersome search for makeup into a personalized, digital experience for over 70,000 users.

The team is led by CEO Heather Jones who has over 15 years of experience in product development, beauty branding, and marketing. Understanding the need for personalization in the beauty industry, Heather knew that Foundera’s technology could completely innovate the shopping experience for beauty shoppers. She previously worked at Wingme Cosmetics, is the former founder of Luci Skin, and works at QVC as an on-air guest host in beauty and accessories.

CTO Kavun Nuggihalli is the innovator and developer of Foundera’s matching experience.  He possesses a Computer Science B.S. with a focus on AI research and a wealth of software engineering experience from his time at Dell and SAP. He is currently an MBA candidate at Carnegie Mellon University.

As Foundera continues to grow, they're looking for software engineers passionate about making a tangible impact in the beauty tech space. For more information, please reach out to You can also connect with them at their website,, and follow them on Facebook,
Instagram, Twitter, and TikTok.

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