We’re pleased to announce that we are opening another set of “office hours” for those interested in our Summer/Fall 2010 session of AlphaLab!

The response to the previously announced office hours has been terrific – so much so that they have already “sold out”!

Monday, April 5th from 12:30-2:00 PM is when we’re holding the additional office hours session here at AlphaLab. The meetings will be 20 minutes in length with members of the AlphaLab team to talk about your concept as well as ask questions and discuss the AlphaLab program.

While we encourage you to attend them in person, we also would like to welcome those who aren’t located in Pittsburgh to participate via conference call.

To register, please visit our registration website. Two slots are available for a given 20-minute time period. If a particular slot is grayed out, it has already been reserved. Please limit your team to one time slot.

Good luck!

Following up on Sean Ammirati’s talk to the AlphaLab companies, we had an elevator pitch workshop with the AlphaLab companies to help them create and hone those important introductory sentences that describe their business to their target audience. We were fortunate to have Dave Mawhinney and Frank Demmler lead the workshop with the companies. Dave is a close friend and Advisor to the AlphaLab program, has been a serial entrepreneur in the region for over 20 years and is currently an Executive in Residence at the Pittsburgh Life Sciences Greenhouse and an adjunct professor at Carnegie Mellon University. Frank has managed several seed funds and mentored numerous companies, currently heads up the Entrepreneurial Services group at Innovation Works and also teaches entrepreneurship at CMU. Frank has also created an online toolkit that is a valuable resource for entrepreneurs as they build their business.

The workshop was very valuable and pretty entertaining. I had a chance to role play meeting the entrepreneurs for the first time and hearing them tell me about their companies. Frank pointed out that the elevator pitch is “an arrow in the quiver” that entrepreneurs can use to communicate with investors, just as an executive summary, business plan and slide deck are other quivers. Dave emphasized that the pitch needs to include a definition of the target customer, what pain they’re feeling/what problem you’re solving and a quantification of the unique benefit being provided.

Thanks again to Dave and Frank for helping the companies hone their pitches!

Our AlphaLab companies tell us that one of the most valuable aspects of the program is the opportunity to meet and learn from fellow entrepreneurs, our advisors, and other domain experts in our network. We do this in many different ways, ranging from AlphaLab alumni group and our Interim Demo Day to networking events, but a core component of our program is the weekly group sessions with these guest speakers.

Recently, Sean Ammirati, the COO of ReadWriteWeb and an AlphaLab Advisor, talked with the companies about a variety of topics, centered around the theme of “Demo or Die.” Sean stressed the importance of reducing risk from an investor perspective during the AlphaLab program and that a key way of doing so was developing an initial release of the product and iterating rapidly on user feedback. Sean shared five tips with the companies on how to “Release Early & Often”:

1) Be “embarrassed by your first release” – LinkedIn’s founder Reid Hoffman’s quote is a great way to capture this sentiment of releasing early.

2) Go “anti-stealth”. Sean stressed the importance of developing relationships early with the people who can help your business and that a good way to do so was to be transparent about your ideas and plans so that they can provide feedback/help early on.

3) Get really good at the elevator pitch. Usually one thinks of elevator pitches with talking to investors, but Sean emphasized that the companies need to have an elevator pitch for any interaction they’re going to have.

4) Use agile development techniques. Even with a two or three-person startup, it is important to be able to estimate and manage development. Sean talked about the notion of “velocity” and how Scrum (as a technique) could help companies measure their velocity.

5) Measure, Measure, Measure – Sean emphasized the importance of measuring the business and identifying what matters the most to measure.

Sean has been a great advisor to AlphaLab and we thank him for continuing to be a big part of the program!