Our Winter/Spring 2009 Companies
AJAX Street
AJAX Street has developed web-based document creation software called ExactBrand, which helps companies manage their brand message and reduce redundant design costs. The ExactBrand conversion engine automatically extracts brand assets from websites and provides them for use in print and online design. Using the ExactBrand software, brand colors, typography, images, and written content from a website can be repurposed without any further design costs. To small businesses, ExactBrand will be a virtual marketing department and to market departments, it will be a powerful tool for enforcing brand identity to increase customer awareness.
www.ajaxstreet.com
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Bueda
Bueda helps web publishers more effectively monetize their traffic by optimizing online ad placement in rich media and user-generated content via its innovative semantic matching engine. Leveraging research from Carnegie Mellon University, Bueda combines user-generated tags, existing ontologies, and semantic analysis in order to match the right advertisement to the right multi-media content. Bueda's proprietary semantic analysis platform accurately understands the relationship beween the tags found in user-generated content and those in advertisements.
www.bueda.com
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InnomiNet
InnomiNet allows consumers and businesses to guard their privacy online and avoid restrictions on their Internet access. InnomiNet's first product is BitBlinder, which allows users to anonymously browse the web and transfer files using BitTorrent. By leveraging a unique architecture using a distributed network and micropayments, BitBlinder meets the need for privacy with an approach that offers a 20x reduction in cost compared to competitive technologies.
www.innomi.net
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iTwixie, Inc.
iTwixie is the ultimate online hangout for every tween girl. iTwixie is a challenge-drive site designed to engage today's savvier 8-14 year-old girl, allowing her to explore engaging topics and express herself through creative activities. Every article and challenge on iTwixie is purposefully designed to strengthen tween girls' character. iTwixie Insights, the research arm of iTwixie, will conduct constant analyses of user feedback and site activity to provide rich, user insights about the tween girl demographic to marketers and brand managers.
www.itwixie.com
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Stockcastr
Stockcastr is developing a global financial media platform that will become the American Idol of the investment world by "democratizing" the flow of and access to high quality investment-related content (stock picks, analysis, etc). Stockcastr provides a dynamic web platform, which leverages "stockcasts" (high quality video blogs) that are produced with Stockcastr's proprietary Production StudioTM.
www.stockcastr.com
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The Resumator
The Resumator takes the pain--and paper--out of hiring. The company's on-demand hiring platform helps employers save money on advertising jobs while dramatically increasing the speed at which they can collaboratively review submitted resumes. Employers benefit through vastly reduced job advertising costs; reduction and/or elimination of the time required to print, sort, and distribute resumes; and an easy-to-use platform for collaboration throughout the resume-review process.
www.theresumator.com
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